crossbow
Designed and refined over
0+
projects that have delivered hundreds of millions of dollars in topline growth
Identifies
and overcomes the most common failures in the innovation process
Contains
pre-determined templates for each stage to ensure rapid and agile working
Led by
a team of best-in-class consultants, industry experts, researchers and designers
Deployed
by CEOs, CMOs, CFOs, Business Development Officers and Innovation Directors all over the world
01
DIAGNOSE GROWTH LEVER
02
DEFINE OPPORTUNITY
03
DEVELOP PROPOSITION
04
DELIVER TO MARKET

TRACK 01

Builds consumer-led,
strategic and commercial
in-market propositions

TRACK 02

Engages, aligns and
coordinates them
throughout the business

BUILD

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Desk research
Market analysis
Customer data analysis
Capability and asset audit

ALIGN

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Onboarding stakeholder interviews
Project blueprint
Filtration
Project launch announcement

BUILD

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Market and consumer trends
Initial feasibility
Consumer insight research
Ethnography
Commercial sizing

ALIGN

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Big bets filtration workshop
Internal opportunity broadcast

BUILD

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Co-creation workshop
Concept generation
Qualitative testing
Proposition development
Commercial casing
Quantitative testing

ALIGN

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Concept filtration
Research debrief
Socialisation materials

BUILD

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Brand creation
Product pretotype/prototype
Product development
Full business casing
Sales and distribution strategy
Marketing strategy

ALIGN

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Create launch team
Internal education and engagement
Internal training and materials
Retailer strategy
“They are changing the face of consulting”